Last updated: July 23, 2025
Mersey Attire operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Mersey Attire is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
Contact details including your name, phone number, and email address.
Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
Account information including your username, password, security questions, preferences and settings.
Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.
We may collect personal information from the following sources:
Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies.
From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
From our partners or other third parties.
Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:
Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you.
Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites.
Security and Fraud Prevention. We use your personal information to authenticate your account, detect and investigate fraud or misuse, provide secure transactions, and safeguard our Services.
Communicating with You. We use your personal information to respond to inquiries, provide customer support, and maintain a relationship with you.
Legal Reasons. We use your personal information to comply with laws, respond to legal requests, enforce our terms, and protect the rights and safety of our business and users.
We may disclose your personal information to third parties in the following circumstances:
With Shopify, vendors and service providers who support our operations (e.g., IT, payment processing, analytics, fulfillment).
With business and marketing partners to advertise to you or provide personalized content. You may opt out of such sharing depending on your location.
With your consent or at your direction, such as to fulfill orders or through social integrations.
Within our corporate group or in the event of a merger or business transaction.
For legal reasons or to enforce our policies, protect our rights, or respond to law enforcement.
The Services are hosted by Shopify, which collects and processes personal information to provide and improve the Services. Shopify may use your personal information for its own purposes when providing enhanced features or analyzing activity across stores. In those instances, Shopify is the data controller and responsible for handling your data rights. Learn more at the Shopify Consumer Privacy Policy or access the Shopify Privacy Portal.
The Services may link to third-party websites or platforms. We are not responsible for the privacy practices or content of those sites. You should review their policies before submitting information.
The Services are not intended for use by children, and we do not knowingly collect personal information from individuals under the age of majority in your jurisdiction. If you believe a child has submitted personal information, please contact us to request deletion.
We take steps to protect your personal information, but no system is completely secure. Avoid sending sensitive information through unencrypted channels.
We retain personal information only as long as necessary for the purposes described in this policy or as required by law.
Depending on your location, you may have the following rights regarding your personal information:
Right to Access / Know
Right to Delete
Right to Correct
Right of Portability
Right to Opt out of Sale or Sharing for Targeted Advertising
If supported in your region, you can opt out using [this link] or through Global Privacy Control (GPC) signals. We do not respond to other Do Not Track signals.
You can also:
Manage communication preferences by unsubscribing from promotional emails.
Object to or restrict processing, or withdraw consent, if applicable.
To exercise any of these rights or submit a complaint, contact us at the details below.
If you have a concern or complaint about our handling of your personal information, contact us using the information below. You may also contact your local data protection authority.
We may transfer your personal information outside of your country. Where required, we use appropriate legal mechanisms such as Standard Contractual Clauses.
We may update this Privacy Policy from time to time. Any changes will be posted here with an updated “Last updated” date. Where required by law, we will provide additional notice.
If you have any questions about our privacy practices or this Privacy Policy, or would like to exercise any of your data rights, please contact us at:
Email: contactus@merseyattire.co.uk
For the purposes of data protection laws, Mersey Attire is the data controller of your personal information.
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Mersey Attire is your destination for motorsport and F1 fan gear. We offer high-quality caps from your favorite teams and drivers. Represent your passion, on and off the track.